Yokohama vs Michelin:
A Tyre Brand Comparison

Deciding which tyre brand to buy is hard. We collected hundreds of reviews and compared their performance. Buy them online, fit locally at Tyroola.

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Yokohama vs Michelin Tyres

Comparing Yokohama and Michelin might almost feel like you're comparing apples to apples.

Both share many characteristics; they're both very popular brands, producing high-quality and reliable tyres for many applications. Both are also major innovators in the industry and have strong ties to motorsports, winning many awards for all kinds of events

Yokohama focuses on producing high-performance aftermarket tyres, while Michelin is beloved for its consistency, producing long-lasting, reliable tyres every time.

Read on to check out how both brands measure up to each other and if either might tickle your fancy when choosing a new set of tyres.

Yokohama Tyres: Go Strong

For over 100 years, Japanese tyre giant Yokohama has supplied the world with a wide range of performance tyres for all kinds of driving conditions.

It produces the very popular Geolandar line of tyres for trucks and SUVs, the ADVAN range for sports performance tyres and, the Avid, its practical tyres for everyday urban driving. It also makes some of the best all-terrain, mud and even winter tyres.

Yokohama is also very active in motorsports, joining a wide range of racing leagues and developing tyres that face the most challenging drives. Racing serves as a giant testing ground or lab for Yokohama, who then applies what they learn on the track to its line of passenger tyres.

While innovation is important to Yokohama, honouring its commitment to the protection of the environment is even more important. It has developed its Orange Oil technology that uses orange-derived oils in each tyre and is also a founding member of Tyre Stewardship Australia, an organisation that reduces the environmental, health and safety impacts of tyres at the end of its life cycle.

How good are Yokohama Tyres?

Yokohama is a popular OEM tyre supplier for many car brands including Suzuki, Mitsubishi, BMW and many others.

Its tyres are also tested rigorously, both on the road and by using advanced computing technology to provide real-time simulations for their engineers and test drivers to ensure it meets international safety standards.

Finally, Tyroola customers are very enthusiastic in giving Yokohama great reviews, praising its for reliability and excellent handling.

Geolandar

For your CUV, SUV and Trucks on the highway, the trail or deep off-road.

Advan

Ultra-high performance tyres with powerful grip and responsive handling.

BluEarth

For eco-friendly and sustainable tyre performance.AI52

Avid

For enthusiastic everyday driving with long mileage and all-season traction.

Geolandar AT GO15

An all-terrain tyre for all weather conditions for today’s light trucks and SUVs.

UTQG 600 A B
Geolandar AT GO15 Euro Tag
★★★★★(5)
"Great tyres will buy again." - Michael F

An all-season highway terrain tyre designed for compact SUVs.

UTQG 740 A A
Geolandar AT GO15 Euro Tag
★★★★★(5)
"So far, every happy with them. Smooth and comfort with good traction. Nothing negative about them. - Tee T.

Advan Sport V105

A maximum performance summer tyre for sport coupes and sedans.

UTQG 240 AA A
Geolandar AT GO15 Euro Tag
★★★★★(5)
"The Yokohama V105 tyres are a very good performance tyre. They are quiet and smooth and grip well in the dry and wet when pushed hard. Bought these to replace my Bridgestone Potenza's for my 335i and very pleased!" - Alexander G.

Best UHP Sportscar Tyre
Advan Neova AD08R

An ultra-high-performance tyre for premium sports cars with exceptional traction and braking performance.
UTQG 200 AA A
eu-code-Advan Neova AD08R
★★★★★ (4.8)
"I’ve had AD08R’s on previous cars and they are great value for money if you’re looking for a semi-slick sports tyre.." - Justin H.

Best Everyday Summer Tyre
Bluearth E51A

A summer ultra-high performance tyre marked by its reliability and comfortable ride it offers.
UTQG
eu-code-Bluearth E51A
★★★★★(5)
"5 stars for all factors." - Saiju S.

Premium Touring Summer Tyre
E70 DB

A premium touring summer tyre designed to be fitted to Passenger Cars.

UTQG
eu-code-E70 DB ★★★★★(5)
"Found the traction are good in dry and wet condition. Somehow, the ride is pretty comfy after the tyres were put on. I am happy with the tyres." - David Y.

Best SUV & 4X4 Tyre
Geolandar AT GO15

An all-terrain tyre for all weather conditions for today’s light trucks and SUVs.

UTQG 600 A B
eu-code-Geolandar AT GO15
★★★★★(5)
"Great tyres will buy again." - Michael F

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BLUEARTH-GT AE51

From $212 ea

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BLUEARTH ES32

From $135 ea

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ADVAN SPORT V105

From $326 ea

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ADVAN APEX V601

From $272 ea

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ADVAN FLEVA V701

From $182 ea

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ADVAN SPORT V107

From $373 ea

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ADVAN DB V553

From $276 ea

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A 008

From $218 ea

ADVAN A052

From $334 ea

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ADVAN SPORT EV V108

From $601 ea

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GEOLANDAR G062 HT4

From $258 ea

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ADVAN V61

From $238 ea

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BLUEARTH ES32

From $139 ea

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ADVAN DB V553

From $254 ea

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G91F

From $274 ea

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GEOLANDAR ATS G94

From $290 ea

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BLUEARTH-XT AE61

From $228 ea

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GEOLANDAR X-CV G057

From $323 ea

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GEOLANDAR G31

From $435 ea

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ADVAN APEX V601

From $311 ea

Michelin: A Better Way Forward

Michelin is a French tyre manufacturer and the second largest tyre brand in the world. It produces extremely reliable tyres and is a smart choice thanks to its wide variety of products, its racing heritage and industry reputation, and its many positive customer reviews.

Renowned for introducing the run-flat tyre concept and inventing radial tyres, Michelin is a major innovator in the tyre industry. It develops advanced tyre technology like its Silent Rib Technology that provides a silent, comfortable ride and its Evergrip tech that strengthens wet grip performance even as the tyre wears down.

It is also at the forefront of sustainability, developing fuel-efficient compounds, experimenting with green tyres made with biodegradable organic materials, and developing airless and even 3D printed tyres to help the environment.

How good are Michelin Tyres?

Michelin has numerous awards for its tyres in its 133+-year-old history. At Tyroola, Michelin tyres regularly receive glowing reviews for their exceptional handling, tyre life and overall reliability.

Many of the world’s leading car manufacturers such as Ferrari, Mercedes Benz, BMW and more also collaborate with Michelin for their OEM tyres.

It has also been involved in motorsport racing for over a century and has won numerous times at the Le Mans 24 hour race. It is also the sole tyre supplier to MotoGP™, the premier league of motorcycle Grand Prix racing.

Pilot Sport

A legendary collection of ultra-high-performance tyres for enhanced driving on everyday roads and competitive tracks.
★★★★★(5)

"Excellent, highest quality tyres ..the best!" - Daniel S.

Energy

For the energy conscious, this line of products provides outstanding fuel efficiency.

★★★★★(5)

"These tyres are my favourite, they are great on fuel economy and they are comfortable to drive with."- Amanda J.

Latitude

Specifically designed for the needs of crossover SUV vehicles.

★★★★★(5)

"Very happy! Quiet tyre, comfortable ride, good grip (I don’t race the car, but I don’t drive like a grandpa either), they feel very safe in the wet also."- Daniel M.

LTX

Light-truck and SUV tyre collection that gives you robustness and durability.

★★★★★(5)

"For treadwear, Wet & Dry traction, Ride Comfort, and steering response"- Renee G.-

Primacy

Comfort-orientated luxury performance touring tyres designed to ensure you arrive safe and sound.

★★★★★(5)

"Very happy with the Michelin tyres and very quiet on the road."- Mark L.

Michelin Primacy 3 ST

Offers silence, comfort and safety as well as excellent handling in wet conditions.

UTQG 340 A A

★★★★★(5)

"These tyres have made a massive difference to my car's response. I never realised just how crucial it was to have premium tyres. Very happy. And thanks for the awesome deal"- Mark W

Michelin Primacy 4

Drive in confidence with this high-performance tyre designed to provide exceptional levels of safety and longevity.

UTQG 340 A A

★★★★★(5)

"Very happy with the Michelin tyres and very quiet on the road."- Mark L

Michelin Pilot Super Sport

Experience an exhilarating drive with this high performance, summer tyre specially designed for sports coupes, performance sedans and supercars.
UTQG 300 A A

★★★★★(5)

"Fantastic tyres with unbelievable wet grip. Fitted to a Toyota 86 GTS on 18" wheels." - Andrew G.

Best UHP Sportscar Tyre
Michelin Pilot Sport 4S

The benchmark for UHP tyres for sports cars, performance sedans and powerful luxury vehicles.

UTQG 300 AA A
eu-code-michelin-pilot-sport-4s
★★★★☆(4.8)
"My car is very predictable to drive with these tyres, tyre wear is good, the only downside is the cost of these tyres." - Richard M

Best Everyday Summer Tyre
Michelin Pilot Sport PS3

This is a fuel-efficient & super eco-friendly tyre with excellent grip on both wet and dry roads.

UTQG 340 A A
michelin-pilot-sport-ps3
★★★★☆(4.9)
"Michelin makes the best tyre for modern sedans. It's too early to make a judgement about wear rate, but I am so far well satisfied."- Peter B.

Best Street/Sport SUV All-Season Tyre
Michelin Latitude Sport 3

Enjoy both street and sports driving for your Crossovers & SUVs.

UTQG 220 AA A
eu-code-michelin-latitude-sport-3
★★★★☆(4)
Exceptional wet & dry traction & steering response. Enhanced treadwear & Ride comfort but can be a bit more quiet."
- Grant D.

Best Off-Road All-Terrain
Michelin LTX AT2

Meet the driving needs of today's recreational and commercial pickup, van and SUVs.

UTQG 500 A B

★★★★☆(4)

"Superior comfort, steering response and low noise performance, Enhanced wet/dry traction, But tread wears out quickly." - Cole S.

$100 GIFT CARD on 4 tyres

PILOT SPORT 5

From $216 ea

$100 GIFT CARD on 4 tyres

New

PRIMACY 5

From $203 ea

$150 GIFT CARD on 4 tyres

PILOT SPORT 5 ENERGY

From $477 ea

$150 GIFT CARD on 4 tyres

PILOT SPORT 4 S

From $369 ea

$100 GIFT CARD on 4 tyres

PILOT SPORT 4

From $211 ea

$200 GIFT CARD on 4 tyres

PILOT SPORT CUP 2R

From $932 ea

$100 GIFT CARD on 4 tyres

PRIMACY 3

From $306 ea

$100 GIFT CARD on 4 tyres

ENERGY SAVER 4

From $166 ea

$100 GIFT CARD on 4 tyres

PILOT SPORT PS3

From $198 ea

$150 GIFT CARD on 4 tyres

PILOT SUPER SPORT

From $362 ea

$100 GIFT CARD on 4 tyres

PILOT SPORT 5

From $233 ea

$150 GIFT CARD on 4 tyres

LATITUDE TOUR HP

From $374 ea

$100 GIFT CARD on 4 tyres

PRIMACY 4

From $252 ea

$150 GIFT CARD on 4 tyres

PILOT SPORT EV

From $422 ea

$100 GIFT CARD on 4 tyres

New

PRIMACY 5

From $203 ea

$100 GIFT CARD on 4 tyres

ENERGY SAVER 4

From $193 ea

$200 GIFT CARD on 4 tyres

PILOT SPORT CUP 2R

From $1,022 ea

$150 GIFT CARD on 4 tyres

PILOT SPORT 5 ENERGY

From $374 ea

PRIMACY XC

From $369 ea

$100 GIFT CARD on 4 tyres

LTX TRAIL

From $252 ea

So Which Is The Better Option?

You're a winner if you drive either Yokohama or Michelin tyres.

From a manufacturing and technological standpoint, both brands are leaders and we are confident that their tyres are of the highest quality, delivering the right amount of durability and safety.

Both have a large catalogue of tyres as well, for every Australian driver.

So while the brand is important, finding the right tyre is even more crucial.

We've come up with a set of basic questions to ask yourself when looking for the perfect tyre;

How much performance do you want from your tyre?

What kind of car do you drive?

What kind of driver are you

Where do you drive? What is the terrain like?

How often are you out on the road?

How much weight will you be carrying?

What is the recommended tyre size from your vehicle manufacturer?

Your answers will serve as a guide on how to get started on choosing new tyres.

Check out our article How to choose new tyres for more tips.

Hankook vs Michelin

While Michelin has a head start with innovations they have come up with, Hankook is quietly growing, amassing experience and tech to become a future powerhouse.

Pirelli vs. Goodyear

Italy vs the USA. F1 vs Nascar. These two iconic brands throw the gloves off as we break down who knocks it out of the ring in terms of performance and drivability.

Goodyear vs Yokohama

Goodyear is known for its strong and durable tyres, while Yokohama's tyres are perfect for everyday use at the right price.A52

Frequently Asked Questions

1. Which is better, Yokohama or Michelin?
Michelin is a top premium brand leading on longevity and efficiency; Yokohama is mid-premium with sporty value. For maximum tread life and economy choose Michelin; for performance value, Yokohama.

2. Is Yokohama cheaper than Michelin?
Yes, usually noticeably. Yokohama sits below Michelin's premium pricing while still performing well.

3. Which lasts longer?
Michelin — it's widely regarded as the tread-life leader and generally outlasts Yokohama's touring tyres.

4. Which is better for performance?
Yokohama's ADVAN range is genuinely sporty and competitive, while Michelin's Pilot Sport range is class-leading. Both are strong for high performance — Michelin at a premium, Yokohama at better value.

Yokohama vs Michelin Tyres

Yokohama Tyres: Go Strong

Yokohama Reviews

Yokohama Tyres Product Range - starts at $80

Popular Yokohama Tyre Models

Our Top Yokohama Choices

Best UHP Sportscar TyreAdvan Neova AD08R

Best Everyday Summer TyreBluearth E51A

Premium Touring Summer TyreE70 DB

Best SUV & 4X4 TyreGeolandar AT GO15

Our Yokohama Passenger Tyres

BLUEARTH-GT AE51

BLUEARTH ES32

ADVAN SPORT V105

ADVAN APEX V601

ADVAN FLEVA V701

ADVAN SPORT V107

ADVAN DB V553

A 008

ADVAN A052

ADVAN SPORT EV V108

Our Yokohama 4x4 Tyres

GEOLANDAR G062 HT4

ADVAN V61

BLUEARTH ES32

ADVAN DB V553

G91F

GEOLANDAR ATS G94

BLUEARTH-XT AE61

GEOLANDAR X-CV G057

GEOLANDAR G31

ADVAN APEX V601

Our Yokohama Light Truck Tyres

Michelin: A Better Way Forward

Michelin Reviews

Michelin Tyres Product Range - starts at $167

Popular Michelin Tyre Models

Our Top Michelin Choices

Best UHP Sportscar TyreMichelin Pilot Sport 4S

Best Everyday Summer TyreMichelin Pilot Sport PS3

Best Street/Sport SUV All-Season TyreMichelin Latitude Sport 3

Best Off-Road All-TerrainMichelin LTX AT2

Our Michelin Passenger Tyres

PILOT SPORT 5

PRIMACY 5

PILOT SPORT 5 ENERGY

PILOT SPORT 4 S

PILOT SPORT 4

PILOT SPORT CUP 2R

PRIMACY 3

ENERGY SAVER 4

PILOT SPORT PS3

PILOT SUPER SPORT

Our Michelin 4x4 Tyres

PILOT SPORT 5

LATITUDE TOUR HP

PRIMACY 4

PILOT SPORT EV

PRIMACY 5

ENERGY SAVER 4

PILOT SPORT CUP 2R

PILOT SPORT 5 ENERGY

PRIMACY XC

LTX TRAIL

Our Michelin Light Truck Tyres

So Which Is The Better Option?

Choose Your Yokohama or Michelin Tyres At Tyroola!

Visit our Yokohama and Michelin tyre sections to read up on individual tyre features, check reviews and compare prices. Happy Driving!

Other brand comparisons

Hankook vs Michelin

Pirelli vs. Goodyear

Goodyear vs Yokohama

Read all guides

Do want know more about the fascinating world of cars and tyres?

Frequently Asked Questions

Best UHP Sportscar Tyre
Advan Neova AD08R

Best Everyday Summer Tyre
Bluearth E51A

Premium Touring Summer Tyre
E70 DB

Best SUV & 4X4 Tyre
Geolandar AT GO15

Best UHP Sportscar Tyre
Michelin Pilot Sport 4S

Best Everyday Summer Tyre
Michelin Pilot Sport PS3

Best Street/Sport SUV All-Season Tyre
Michelin Latitude Sport 3

Best Off-Road All-Terrain
Michelin LTX AT2