For many drivers, buying a car might be an easier experience than choosing a new set of tyres. There are so many different tyre patterns available that it can get confusing.
To narrow the field down, you can opt to choose between tyre brands first.
Two of the biggest and most popular tyre brands in the world are Yokohama and Bridgestone.
Both are powerhouse and iconic Japanese brands that offer a variety of high-quality tyres making the final decision that much tougher.
In this guide, we'll run down the different brand qualities of Yokohama vs that of Bridgestone. We'll compare their prices, performance and other key factors to help you choose the right tyres for your driving needs.
The Japanese tyre manufacturer Yokohama is one of the oldest and most respected global tyre brands. How good are Yokohama Tyres? Yokohama is a leading OEM tyre supplier for many of the world's biggest car brands including Audi, BMW, Lexus, Mercedes-Benz, MINI, Mitsubishi, Subaru, and Volkswagen.
It recently turned 100 years old in 2017 and has consistently produced a wide range of exceptional tyres, including the critically acclaimed Geolandar line for trucks and SUVs, fan favourite ADVAN range for sports-oriented performing tyres and, the Avid, a range of all-season and touring tyres for daily use. It also makes some of the best all-terrain, mud and even winter tyres.
Australian drivers, in particular, love Yokohamas, mainly due to its reputation for tyres that have longer tread life than expected.
Just like many of the older and more established tyre brands, Yokohama is very active in motorsports, supplying high-performance tyres for various racing leagues and series globally. It is currently the exclusive tyre supplier for the Super GT Championship league and continues to develop sports tyres that serve as the testing ground for its line of passenger tyres.
In recent years, the company has focused on increasing sustainability, and it is now one of its essential corporate missions, with all tyre products more fuel-efficient to save petrol and natural resources as the end goal.
One of its main action points to achieve this goal is to lessen the environmental impact of its tyre production process, from sourcing raw materials to proper end of tyre life disposal and recycling.
This, along with the many positive Tyroola customer reviews it receives, points to just how good Yokohama tyres are, across many different performance factors.
Bridgestone is a Japanese multinational auto and truck parts manufacturer founded in 1931. With headquarters in Tokyo, it is currently the world's largest manufacturer of tyres and other related rubber products. How good are Bridgestone Tyres? Bridgestone consistently obtains high marks in Tyroola's customer reviews and ratings. This indicates that it produces high-quality tyres that are well-liked by Australian drivers.
Bridgestone produces a wide range of tyres for passenger cars to commercial vehicles, motorcycles, aeroplanes and even trains.
Using effective marketing tools such as listening to customers and anticipating auto industry and consumer trends, Bridgestone regularly leaves the competition behind in all performance factors.
Deeply committed to providing sustainable mobility as well as improving the way people move, it continuously looks for new production methods to help lessen the negative impact of tyre production on the environment.
A current sustainability project is to develop ways to use more recovered carbon black (RCB) on all its new tyres, among others.
Both Yokohama and Bridgestone make excellent tyres so it's a great choice either way.
Both are industry leaders, from a manufacturing and technological standpoint, so their tyres are sure to be of the highest quality, delivering the right amount of durability and safety.
They also have many a wide range of options, perfect for just about any kind of Australian driver.
Ultimately it comes down to personal preference and not just a specific tyre brand. Also, finding the right tyre that will fulfill all your specific driving needs.
Here are some basic questions to ask when looking for the perfect tyre;
What kind of car do you drive?
What kind of driver are you?
Where do you drive? What is the terrain like?
How often are you out on the road?
How much performance do you want from your tyre?
How much weight will you be carrying?
What is the recommended tyre size from your vehicle manufacturer?
Your answers will serve as a guide on how to get started on choosing new tyres.
Check out our article How to choose new tyres for more tips.
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