Bridgestone is the largest tyre manufacturer in the world. The company produces tyres for small cars, sports cars, utes, SUVs and off-road 4x4s as well as tyres for heavy machinery and aircraft. Highly regarded for its durability and performance, Bridgestone manufactures tyres for all classes of consumers, however these consumers are often dissuaded from the higher price tag compared to Yokohama. As the Bridgestone brand is synonymous with high-end performance, innovative technology and maximum fuel efficiency, the higher price is somewhat justified. Bridgestone has cemented itself as one of the world's premium tyre manufacturers. Its range is situated in the middle to high-end range, catering to a variety of different applications.
Yokohama
Yokohama was founded almost 100 years ago in conjunction with US manufacturer Goodrich. Today, the brand is based in Tokyo and manufactures all manner of tyres, from small cars through to 4x4 off-road tyres. Yokohama boasts its Orange Oil technology, combined with natural rubber to create a tyre that is said to be 80% petro-chemical free. Its range also includes a uni-directional tread pattern to increase straight-line acceleration. While the Yokohama name is mostly associated with after-market modification and racing, they do build affordable tyres for everyday use, through to the ultimate Advan sports car tyre range which is built for serious high-speed driving, and gives an added boost in car handling. Indeed, Yokohama comes with a rich racing pedigree and sponsors various motorsports events around the world.
Quick Conclusion
You put a lot of thought into the car you drive, but your tyres are just as important and it's crucial you buy the right ones. It's hard to tell just by looking at them how long they will last, but you will need a new set of tyres every few years. The hardest part is choosing which tyres are the right fit for your car and style of driving. The ultimate decision comes down to the car owner and his/her preference. Looking at price versus performance, it's obvious you get what you pay for. Good car tyres are critical to ensuring your safety and the safety of your passengers, and it isn't as easy as you would imagine, sorting good passenger-car tyres from the really great ones. We are fortunate to have in Australia, The Australian Tyre Industry Council (ATIC), a pro-active, not-for-profit organisation overseeing all types of major tyre related concerns, ensuring whatever tyres you select, you are assured of maximum safety. For consumers in Australia, keep an eye out for various deals, cash-back offers and discounts when buying Bridgestone or Yokohama tyres.
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