Yokohama vs Michelin:
A Tyre Brand Comparison

Deciding which tyre brand to buy is hard. We collected hundreds of reviews and compared their performance. Buy them online, fit locally at Tyroola.

Yokohama vs Michelin Tyres

Comparing Yokohama and Michelin might almost feel like you're comparing apples to apples.

Both share many characteristics; they're both very popular brands, producing high-quality and reliable tyres for many applications. Both are also major innovators in the industry and have strong ties to motorsports, winning many awards for all kinds of events

Yokohama focuses on producing high-performance aftermarket tyres, while Michelin is beloved for its consistency, producing long-lasting, reliable tyres every time.

Read on to check out how both brands measure up to each other and if either might tickle your fancy when choosing a new set of tyres.

Yokohama Tyres: Go Strong

For over 100 years, Japanese tyre giant Yokohama has supplied the world with a wide range of performance tyres for all kinds of driving conditions.

It produces the very popular Geolandar line of tyres for trucks and SUVs, the ADVAN range for sports performance tyres and, the Avid, its practical tyres for everyday urban driving. It also makes some of the best all-terrain, mud and even winter tyres.

Yokohama is also very active in motorsports, joining a wide range of racing leagues and developing tyres that face the most challenging drives. Racing serves as a giant testing ground or lab for Yokohama, who then applies what they learn on the track to its line of passenger tyres.

While innovation is important to Yokohama, honouring its commitment to the protection of the environment is even more important. It has developed its Orange Oil technology that uses orange-derived oils in each tyre and is also a founding member of Tyre Stewardship Australia, an organisation that reduces the environmental, health and safety impacts of tyres at the end of its life cycle.

How good are Yokohama Tyres?


Yokohama is a popular OEM tyre supplier for many car brands including Suzuki, Mitsubishi, BMW and many others.

Its tyres are also tested rigorously, both on the road and by using advanced computing technology to provide real-time simulations for their engineers and test drivers to ensure it meets international safety standards.

Finally, Tyroola customers are very enthusiastic in giving Yokohama great reviews, praising its for reliability and excellent handling.

Yokohama Tyres Product Range - starts at $80

Popular Yokohama Tyre Models

Our Top Yokohama Choices

Michelin: A Better Way Forward

Michelin is a French tyre manufacturer and the second largest tyre brand in the world. It produces extremely reliable tyres and is a smart choice thanks to its wide variety of products, its racing heritage and industry reputation, and its many positive customer reviews.

Renowned for introducing the run-flat tyre concept and inventing radial tyres, Michelin is a major innovator in the tyre industry. It develops advanced tyre technology like its Silent Rib Technology that provides a silent, comfortable ride and its Evergrip tech that strengthens wet grip performance even as the tyre wears down.

It is also at the forefront of sustainability, developing fuel-efficient compounds, experimenting with green tyres made with biodegradable organic materials, and developing airless and even 3D printed tyres to help the environment.

How good are Michelin Tyres?


Michelin has numerous awards for its tyres in its 133+-year-old history. At Tyroola, Michelin tyres regularly receive glowing reviews for their exceptional handling, tyre life and overall reliability.

Many of the world’s leading car manufacturers such as Ferrari, Mercedes Benz, BMW and more also collaborate with Michelin for their OEM tyres.

It has also been involved in motorsport racing for over a century and has won numerous times at the Le Mans 24 hour race. It is also the sole tyre supplier to MotoGP™, the premier league of motorcycle Grand Prix racing.

Michelin Tyres Product Range - starts at $167

Popular Michelin Tyre Models

Our Top Michelin Choices

So Which Is The Better Option?

You're a winner if you drive either Yokohama or Michelin tyres.

From a manufacturing and technological standpoint, both brands are leaders and we are confident that their tyres are of the highest quality, delivering the right amount of durability and safety.

Both have a large catalogue of tyres as well, for every Australian driver.

So while the brand is important, finding the right tyre is even more crucial.

We've come up with a set of basic questions to ask yourself when looking for the perfect tyre;

  • How much performance do you want from your tyre?

  • What kind of car do you drive?

  • What kind of driver are you

  • Where do you drive? What is the terrain like?

  • How often are you out on the road?

  • How much weight will you be carrying?

  • What is the recommended tyre size from your vehicle manufacturer?

Your answers will serve as a guide on how to get started on choosing new tyres.

Check out our article How to choose new tyres for more tips.

Choose Your Yokohama or Michelin Tyres At Tyroola!

Visit our Yokohama and Michelin tyre sections to read up on individual tyre features, check reviews and compare prices. Happy Driving!

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